Shift · AI workflows for agencies and small service businesses

The bottleneck has a number. Almost nobody has worked it out.

Owners doing admin is the most expensive habit in a service business, and it never shows up on a P&L. Put your own figures in and see what this year is costing.

The arithmetic

What the admin habit is costing you

Hours lost to admin each year 1,656 the equivalent of 43 full working weeks
If a third of that came back as billable work $154,560 a year, at the rate you set above

Deliberately conservative: we assume only a third of recovered hours ever convert to billable work, because in practice some of it goes to the pipeline, the team, or going home. Adjust the sliders to your own numbers.

A principal's desk late in the evening, lit by a single lamp, the rest of the room dark

Where it actually goes

Nobody bills for the hour spent chasing an invoice.

It leaks in the same four places in almost every service business: an enquiry that sits in a shared inbox, a quote that never became an invoice, a matter that closed without anyone asking for a review, and a Friday afternoon spent assembling a report out of five systems.

  • Intake: enquiries arrive, and the response time depends on who happens to be looking.
  • Cashflow: work is accepted, then invoicing waits for someone to remember.
  • Reputation: good matters close quietly; the unhappy ones are the only ones who post.
  • Visibility: the principal is the reporting layer, manually, every week.

Read the full breakdown in The Shift Log

How an engagement is shaped

Verify, build, then keep it running.

Three steps, and you can stop after any of them. Most people start in the middle, because they already know which job is hurting. Start at the top if you handle client material you would not want leaking.

+V

Verify

FROM A$5,000 · TWO WEEKS

Find out what your people are actually using, where client material goes when they use it, and whether each tool is set up and contracted the way you have been told it is. Most businesses cannot answer this, and increasingly their clients are the ones asking.

  • Tool inventory: including the ones nobody told you about, with versions and account detail.
  • Platform verification: whether your material stays inside a controlled environment, and whether the supplier is contractually restricted from training on it. Read from the agreement, not the marketing page.
  • Data-flow map: where information physically goes, which country it lands in, how long it stays.
  • A tool register, built and populated, plus an access and logging review.
  • A written answer you can hand to a client, an insurer or a tender panel when they ask what you do with their material.

This is technical and operational work: it documents the facts, it does not interpret your obligations, and it is not legal advice. Regulated practices are the sharpest case for it — solicitors and tax agents carry duties about tools and client information that somebody has to establish the facts for — and those practices should have their own professional-standards adviser review the output before adopting it.

JOB REFS · V-SERIES
+A/W

Build

A$4,500 – 14,000 · 2–5 WEEKS

The workflows, and the front door when it is genuinely part of the problem. Built inside your own accounts, documented, with your team trained on it as part of the price rather than as an extra.

A · Automations

  • Single Flow: one production workflow, tested and documented, 14-day fix window.
  • Flow System: three to five connected workflows plus training for the team.
  • Record-keeping builds: intake and client checks, retention with audit trails, and reporting workflows for anyone who has to show their working.

W · Websites

  • Site Build: custom, mobile-first, forms wired into the workflows.
  • Site + First Flow: the site plus one automation running off it from day one.
  • A straight answer: if your site is not the problem, we say so and stay on workflows.
JOB REFS · A-SERIES · W-SERIES
+C

Care

FROM A$1,500 / MONTH · OPTIONAL

Nothing in this field stays still. Models get retired, vendors change their terms, people leave, and a tool that was fine in March quietly is not in September.

  • Monitoring: workflows watched, failures alerted to a person rather than discovered by a client.
  • One change a month: the small adjustments that otherwise never get made.
  • The register kept current: tools added and retired, and changes to supplier terms flagged.
  • Annual re-verification: the Verify work run again, so what you told your clients is still true.

Offered only after a build or a verification, never as a condition of anything, and cancellable monthly. If it stops earning its place, stop paying for it.

JOB REFS · C-SERIES

A worked example

One flow, start to finish.

This is the build that comes up most often, and it is deliberately unglamorous. Nothing here needs a new system, a migration, or a change in how anyone works.

  1. 01An enquiry arrives

    Website form, email, or a phone note typed into the inbox. No new tool for the client to learn.

  2. 02It is read and classified

    New matter, existing client, supplier, or noise. The uncertain ones are flagged rather than guessed.

  3. 03A record is created

    Straight into the CRM or practice-management system you already pay for, with the details filled in.

  4. 04A reply is drafted

    In your own language, with the right next step. It waits in a queue for a human to approve.

  5. 05You press send

    Approved in a few seconds from your phone. Nothing reaches a client without someone deciding it should.

  6. 06Nothing is dropped

    Anything still unanswered after your chosen window comes back to a person, with the clock shown.

Close-up of a precision mechanical movement in brushed steel
Built to be serviced, not admired. Every step is visible, logged and switchable.
Send me a sample Flow Map NO CALL REQUIRED · ONE PAGE · REAL EXAMPLE

The rules we work to

Written for anyone who answers to a client.

These are contractual habits, not marketing lines. Ask any provider the same six questions.

Ownership

You own everything. Accounts, keys, workflows, code and content sit in your name from the first day, not ours.

Scope

Fixed scope in writing before any build. Changes are priced as change orders before the work starts, never after.

Judgement

A human reviews anything that touches your clients or your money. Drafts wait for approval until you decide otherwise.

Fail-safe

A broken workflow stops and alerts. It does not guess, retry silently, or quietly corrupt your data.

Language

Plain Australian English. Every build is explained in the language your clients use; if we can't manage that, we don't ship it.

Intake

Two active builds at a time. Boutique means the person you met does the work. The waitlist is the honest answer.

The Shift Log

Notes from inside the builds.

Working notes on what actually gets automated in small service businesses, what it costs, and where it goes wrong. No hype, no gated PDFs. Published Mondays and Thursdays.

Read The Shift Log

A wall of dark metal archive drawers, one slightly open

Straight answers

The four questions everyone asks.

What does AI workflow automation cost for a small business?
A Flow Map starts around A$750 and credits fully toward a build booked within 30 days. A single production workflow typically lands between A$2,400 and A$4,500, and a connected system of three to five workflows between A$6,500 and A$12,000. Every price is fixed and quoted on one page before work starts.
How long does it take to automate a workflow?
A Flow Map takes three to five days. A single workflow is usually live in one to two weeks. A connected system takes three to five weeks. If a date matters it goes in the quote.
Who owns the automations once they are built?
You do, unconditionally. Everything is built inside the client's own accounts, under their own logins and API keys. If the engagement ended the day after handover, every workflow would keep running and every login would already be yours.
Is it safe to use AI with confidential client information?
It depends entirely on what data goes where. Workflows are built so a human reviews anything that touches a client or money, sensitive data stays in systems you already control, and models run under your own accounts. Regulated practices should confirm their own privacy and professional-conduct obligations.

Book a fit call

Thirty minutes. No deck.

We work out where the hours go, what you already pay for, and whether this is worth doing at all. If the honest answer is "not yet", you'll hear exactly that.

SYDNEY · LIMITED INTAKE · REPLIES FROM A PERSON

Two active builds at a time. If the timing matters, start with the fit call.

Book a fit call