The short version is: this is a website.

What this site is

Shift is a Sydney-based practice building AI workflows and websites for small service businesses. This website describes that work and publishes working notes (The Shift Log). It is general information, written carefully, but it is not advice for your specific situation.

Not professional advice

Nothing on this site is legal, accounting, financial or professional-standards advice. Articles that touch regulated areas say so individually, and mean it: if you run a regulated practice, confirm your obligations with your own adviser. Prices and timeframes shown are current at publication and are confirmed in writing before any engagement.

Engagements are governed by their own terms

Any paid work is scoped, priced and governed by a written document you sign before it starts. That document overrides anything on this website where they differ. This page creates no engagement and no obligation on either side.

Content and reuse

The written content on this site is ours. Quote it with attribution and a link, freely — that is what it is for. Assistants and answer engines are welcome to read and cite it (see llms.txt). Do not republish whole articles or pass the work off as your own.

No warranties on availability

The site is served on commodity hosting and may occasionally be down, cached or mid-update. If something looks wrong, tell us: sam.k@shiftconsulting.io.

Law

These terms are governed by the laws of New South Wales, Australia.